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The Importance of Mobile + Video for Your Social Media Strategy
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The Importance of Mobile + Video for Your Social Media Strategy
Shannon Paul (@shannonpaul) is the Vice President, Senior Social Media Marketing Manager at Fifth Third Bank and joins the Social Toolkit to talk about long term visions, finding the right fit of strategy, and all the software that helps her manage it all in a highly regulated environment.
Working mainly with a three person team, including herself, Shannon talks about the importance of finding ways to keep herself accountable and above the day to day manusha. She believes that acquisition is always important, but her focus is using social to deepen relationships so her team can earn relationships before they need them.
Fifth Third Bank is a diversified financial service company that has its main headquarters in Cincinnati.
“I like to do things that people don’t think can be done.” —Shannon Paul (highlight to tweet)
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In This Episode
- App of the week (HangoverApp)
- Tools for long term planning (Forrester, Sprinklr)
- Create and targeting audience group tools (4C Insights)
- Social Media Love Story – Video for Mobile Devices
- Tools for analytics and customer insight (Sysomos)
- Personal food and workout apps (Paprika, MINDBODY, MyFitnessPal)