Social Fresh

About Social Fresh

An agency with a stage

Social Fresh is a data driven marketing agency built on audience research, strategy, paid media, and high level training. Founded in 2008 by Jason Keath and Nicole D’Alonzo, and still running the conference that started it all.

A keynote in front of the 2026 title slideTwo attendees at the step-and-repeat, 2016A speaker mid-gesture against a blue-lit curtain, 2019Social Fresh branded cookies, 2026Brandi Rand speaking on stage behind the 3D socialfresh letters, 2022Two speakers in armchairs on the main stage, 2026A group playing up to the camera with props, 2016Dara Denney on a couch with a microphone during a panel, 2022A panelist holding the programme, 2022Two attendees in front of the tiled logo backdrop, 2016Leah Feygin presenting in front of a Burning Man slide, 2019A speaker on the 2026 main stageThe stage set with the Social Fresh logo on screen, 2019Saad Khan on stage beside the lounge chairs, 2022A speaker holding a phone mid-point, 2026

The Social Fresh Conference

We think an agency owes a client four things.

that often get missed

Know the audience better than you do

Not age and income. The actual reason someone picks you over the alternative, in their own words.

Hand over a decision, not a point of view

A strategy that never says what to stop doing is a description. Ours name the trade and the week it starts.

No handoff to a team you never met

The people in the pitch are the people in the ad account. Nothing gets passed to a pod after kickoff.

Leave your team sharper than we found it

We started as a training company and never stopped. You should be able to run more of this yourselves.

What we believe

Your real competition is indifference. Safe ideas will cost you money. The winning ad is never the obvious one in the room. And, overstuffed research decks are always short on insights.

The work we do

Audience research

Interviews, surveys, social listening, and competitive research. The front end of everything else, and the thing clients most often buy on its own.

Strategy

Positioning, messaging, channel plans, and content strategy, with the trade-offs named.

Paid media

Meta, Google, and the rest, built and run in house. No media buying partner sitting in the middle.

Training

Team workshops and the Social Fresh Conference, which is where most of this got tested first.

Start a conversation

250,000

Qualified leads

From one campaign run with partners, across events, webinars, and lead magnets. HubSpot came on as a client and a conference sponsor in 2010 and is still with us.

We started running audience research because a brand in the audience at our own conference asked to buy the report off the stage.

How a data driven marketing agency actually works

  1. Listen

    We talk to your audience before we talk about your brand. Interviews, social listening, and search data, aimed at one question: why does someone choose you over the alternative? You get the verbatims, not a summary of them.

  2. Decide

    We come back with the trade. What to stop funding, what to move it to, and what we expect that to do. One page you can take into a leadership meeting.

  3. Run

    We build and run the media, the content, and the campaigns. Same team that wrote the plan. Nothing gets handed to a pod you have never met.

  4. Adjust

    We read the results out loud every month and change the plan when the numbers say to. A plan that survives twelve months untouched was never a plan.

The history of Social Fresh

Meet the founders

Hey, we’re Jason and Nicole. We’re best known as the co-founders of Social Fresh, a digital agency and marketing conference.

Jason Keath speaking on stage

Co-founder and CEO

Jason Keath

Jason blends creativity with systems thinking. In college he took the rare path of computer science turned art major, and that is pretty much his personality today.

He was one of the first people in the world to run Facebook ads back in 2004, is a sought-after keynote speaker on marketing and creativity, and the author of The Case for More Bad Ideas.

Jason has worked with Chevrolet, Credit Karma, Maersk, LexisNexis, HubSpot, and Robinhood to help them connect with audiences in new and innovative ways.

Nicole D'Alonzo

Co-founder

Nicole D’Alonzo

Nicole was sold on digital marketing from the moment she discovered its power for social good, during the mid-2000s financial crisis.

She started using social media to create content for charities, helping them get discovered. From that work she was offered her first agency position, launching The Laughing Cow into social.

She went on to build one of the first influencer marketing programs and to lead strategy at Omnicom’s Porter Novelli and L’Oréal, working with Merck, HP, Gillette, and Johnson & Johnson.

Jason and Nicole met at an early-days Tweetup at the Roger Smith in New York City, teamed up, and brought Social Fresh to life.

In our 20+ years of experience in social and digital marketing, we’ve worked on marketing strategies for leading brands including Credit Karma, Robinhood, HubSpot, L’Oréal, Chevy, Gillette, P&G, LexisNexis, and HP. What we’ve learned is clear: chasing the same trends as everyone else won’t fuel growth. The biggest wins come from investing where others aren’t looking.

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Common questions

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Research, ideas, and what is actually working in social media marketing right now. Free, from the team behind the conference.

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