Research
Most market research agencies still ask people what they think. We study what they actually do: what they post, what they search, who they follow, and which competitor they mention when nobody is watching.
Who your customers are, what they care about, and the language they use when they describe your category to each other.
Where you sit against the brands you are actually compared to, and where the gap in the conversation is.
What is being said about your category in public, at volume, over time. Not a sentiment score, a finding.
Direct conversations with your buyers about the decision they made and why. The quotes that end internal arguments.
What is changing in your category and what it means for your next quarter, updated as it moves.
How much of the category conversation you own versus the brands beside you.
Credit Karma
6 years
Continuous research work
Quarterly State of Social trend briefings built for their team specifically. What changed, what it meant for Credit Karma, and what to do next quarter. Their social engagement grew every year we worked together.
HubSpot
5
Engagements over four years
Research programs on NFTs, Web3 and customer experience that HubSpot went on to publish as their own material. Client and conference sponsor both, which is the clearest signal of repeat trust we know how to give.
We start from the decision the research has to inform, not from a methodology. If nobody can name the decision, the research will not get used.
Social listening, competitive review, search behaviour and direct interviews. One source is an opinion. Four that agree is a finding.
The value is usually where the data contradicts what the team already believes. We look for that on purpose rather than confirming the brief.
A short set of findings with the evidence behind each one and what to do about it. You do not need a 90-page deck.
Research is scoped to the decision it has to inform, so the ladder runs on what you are trying to find out rather than on hours. Three price points, and what sits at each.
$20,000
One question, answered properly
Tier 1 of 3
What is changing in your category and what it means for your next quarter. Starts at $20,000.
Where your audience actually is, how they behave there, and which channels earn the investment.
$30,000
The full picture
Tier 2 of 3
Where you sit against the brands you are genuinely compared to, and the gap in the category conversation. Starts at $30,000.
Who your customers are, what they care about, and the language they use about your category when nobody is watching.
$45,000
Research plus the plan
Tier 3 of 3
Everything at $30,000, then the strategy built on top of it: channels, message, budget and what to do first. The map, not just the terrain.
A market research agency finds out what your customers and your category actually do, then turns it into something you can act on. Social Fresh runs audience research, competitive analysis, social listening, voice of customer interviews and trend reporting, and has published its own State of Social Media industry research since 2016.
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