Ruby Money
71%
Lower cost per new customer
A fintech startup competing against far larger acquisition budgets. We took over paid, rebuilt the account, and cut cost per customer by 71 percent. Novo acquired Ruby Money in June 2024.
Paid media
Social Fresh is a Google Ads and PPC agency for brands where the spend has to work. We research the audience and the competitive set before a campaign goes live, then run the account every week rather than reporting on it once a month.
Facebook and Instagram, from account structure through creative testing cadence.
Search, Performance Max and YouTube, with the query mining most accounts never get.
Keyword architecture, negative lists, and bid strategy that matches how your buyers actually search.
The channel most B2B teams overspend on. We fix targeting before we add budget.
Creative-led buying where the format decides performance, not the audience settings.
Concepts, variants and the testing rhythm to feed them. Most programs stall on creative volume, not targeting.
The whole program judged on what it returns, not on impressions. Attribution you can defend and a weekly read on what to change.
Meta, LinkedIn and TikTok run as one program rather than three disconnected accounts with three different reports.
Ruby Money
71%
Lower cost per new customer
A fintech startup competing against far larger acquisition budgets. We took over paid, rebuilt the account, and cut cost per customer by 71 percent. Novo acquired Ruby Money in June 2024.
NanoTouch Materials
$900K
Revenue in three months
A materials company with a differentiated product and no repeatable way to reach buyers. Paid media built around the buying moment rather than broad awareness.
Audience research and a competitive teardown before any budget moves. This is the step almost every other PPC agency skips, and it is why their first ninety days are expensive guessing.
Structure, conversion tracking you can trust, and a clean baseline. If the numbers are wrong, every decision after them is wrong.
A running schedule of concepts and variants, judged on the metric that matters to your business rather than on platform vanity numbers.
What changed, what we are doing about it, and what we need from you. Never a screenshot of last month with no conclusion attached.
Two ways in, and the factors that move the number. Management is a monthly retainer for the work; your ad spend is separate and we never take a percentage of it, because charging more when you spend more is a bad incentive.
From $5,000/mo
We run the program. Ongoing, with a named strategist rather than a rotating pod.
$5,000 flat
A one-time outside read on an account you already have. What to stop, what to fix, what to spend on next. Often how a management engagement starts.
A PPC agency plans, builds and manages your paid advertising across search and social. At Social Fresh that means audience and competitive research first, then account structure, conversion tracking, creative testing and weekly optimisation across Meta, Google, LinkedIn and TikTok.
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