Strategy
Hiring a marketing strategy consultant usually gets you a vision deck. We hand you a map with turn-by-turn directions: the channels, the audience, the message, the budget, and what success looks like in ninety days.
Who you are actually for, in their language rather than a persona template.
Where the space is, based on what your category is already saying and what it is missing.
Where to show up and where to stop, with the budget split written down.
The two or three things you say, and the proof that makes each one credible.
What gets made, at what cadence, by whom, and what it is supposed to achieve.
The numbers that mean something for your business, and the ones to stop reporting.
Gate City Bank
100 → 1
Ideas narrowed to a focus
A regional bank with a hundred good ideas and no agreed focus. An audit and strategy engagement narrowed a sprawling wish list into goals the team could actually execute, and left them confident enough to experiment rather than guess.
HubSpot
4 years
Five separate engagements
Strategy and creative support across five engagements and four different champions, including research programs HubSpot published as their own.
Every strategy starts with audience and competitive work. A strategy built on the room's existing assumptions is just those assumptions with a nicer font.
Most teams have a hundred good ideas and no agreed focus. The hard part is choosing, and that is the part we are there for.
Channels, audience, message, budget and success measures. Specific enough that two people reading it would do the same thing.
A working session with the team who has to execute it, not a deck emailed on the last day.
Priced on how much you are strategising, not on how long it takes. One channel, one category, or the whole year. Most people know which of the three they need before they call.
$16,500
One channel
Tier 1 of 3
One channel, taken seriously. SEO, email, Instagram organic, LinkedIn paid, or whichever one is carrying the most weight for you right now.
$31,000
One category
Tier 2 of 3
Go to market, social, discovery, content or creator. A category is several channels working as one system, so the strategy has to hold across all of them rather than optimise one.
$44,500
Strategy plus the year
Tier 3 of 3
The strategy, then twelve months of how to actually run it. For teams who do not need another plan so much as a way to execute one.
At this level it can also carry original research, a marketing maturity map, or customization across several channels or categories.
A marketing strategy consultant decides where your marketing should aim and how it will get there. Social Fresh does that from research rather than opinion: audience work and competitive analysis first, then a written plan covering channels, message, budget and measurement.
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